Mobile Business: Native Apps vs Web Apps?

Post contributed by 4CTechnologies Technical Consultant, Matt Nicol

mobile phone usage
With the explosive adoption of smart phones and tablets worldwide, it is vital to consider a mobile strategy when planning a variety of technological initiatives for your business. As it has been discussed in this blog in the past, there are currently more mobile devices in the U.S. than there are people! If your company wishes to provide a mobile app, one of the first questions to ask is, “Should my app be a native app or a Web app?”

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Mobile Friendly vs. Mobile Optimized vs. Responsive Design

If you use a smartphone, you know how difficult it can be to load websites that look phenomenal on your computer, but take minutes to load and look patchy at best on your smartphone. As we discussed in a previous post, there are a LOT of reasons why your business needs to have a mobile presence in 2013.  Depending on your business, your customers, and your budget however, there are multiple avenues you can take to have one.

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3 Essentials For Your Mobile Website

Multiple PlatformsMobile seems like the hottest word of 2013—and with good reason!  If you’ve been paying attention to technology trends over the past few years, this should come as no surprise: there are now officially more wireless devices in the U.S. than people.

And what’s more—American consumers are accessing the web and your business on their smartphone more often than their desktop computer.  In 2012, shoppers spent $25 billion on purchases made from phones and tablets, an increase of 81% from the previous year.  This isn’t just a fad, this is a total shift in consumer habits.  There’s no sense in denying it: people will spend lots of money with your business, and they will do so over their smartphone.

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