Post Tagged with: "Marketing"

Your Construction Company Website: Why “About Us” is important.

September 7, 2019 6 min to read

Your Construction Company Website: Why “About Us” is important.

Category : 4CDesignWorks

Since the birth of the web, websites have been used as a research tool.  Today, society is generally more prepared to make a financial decision than ever before because of that.  With browsing now available within arm’s reach of many, nearly 24/7 using smartphones and tablets, a website becomes a very important part of t...

April 10, 2019 7 min to read

Your Construction Company Website: Do We Need Better Construction Branding?

Category : 4CDesignWorks

You are considering a new contracting or construction website for your business and after looking at the competition the possibility of this new online hub of information is extremely exciting to you.  This is an opportunity to renovate your company image online through new content, cool projects, highlight your tenured staff, ...

Is Print Still Relevant?

January 3, 2018 3 min to read

Is Print Still Relevant?

Category : 4CDesignWorks

Right now the marketing world is entertaining a lot of thoughts on the whole subject of print. I, like many other graphic designers, was schooled on the importance of print in relation to a company. “Print is dead,” has been a running theme the past few years, however I (and many like-minded individuals) see that as a com...

Three Marketing Lessons We Can Learn from the Shamrock Shake

March 17, 2017 3 min to read

Three Marketing Lessons We Can Learn from the Shamrock Shake

Category : 4CDesignWorks

As a junior marketing student and descendant of Irish immigrants I naturally took interest in the business side of my favorite holiday, St. Patrick’s Day. Additionally, as a consumer subject of today’s advertising campaigns, one of the major products I associate with the holiday is the McDonald’s Shamrock Shake. If one takes so...

April 6, 2016 2 min to read

Policy Awareness: Your Smartest Choice

Category : 4CDesignWorks

Contributed by Director of Strategic Planning & Development, Kathy Olek Donatelli A clear and concise social media policy seems pretty sensible for every business. But how many of you can lay your hands on one? If so, do you know what it says?  What about a corporate ethics policy?  A communication policy? As the lines between ...

March 15, 2016 3 min to read

Technology Can Lower Job Stress

Category : 4CTechnologies

I recently stumbled across an article regarding stressful jobs and I had some pretty specific thoughts about it. So I looked to technology and created this blog post! USA Today posted Forbes’ list of the most stressful careers. Many of these careers involve elements of danger, or they feature long or irregular hours. Here’...

January 19, 2016 2 min to read

After the Holidays Marketing How-To

Category : 4CDesignWorks

The holiday season isn’t just an important time of year for the retail industry – it’s an excellent marketing opportunity for all businesses. Whether you’re looking to increase awareness about your brand, gain customers, or simply keep your current clients engaged – there are a few out-of-the-box ideas...

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