This post contributed by 4CGeoWorks Managing Consultant of Global Services, George Anderson Many retailers today are faced with the daunting task of international store expansion, but for many looking to grow, the notion of expansion outside of the U.S. is a complex challenge. How are they to know, with confidence, which country t...
This post is part of a series on the 9 Laws of Data Mining from Tom Khabaza applied to analytics. You can find previous posts here. Law #2: “Business Knowledge Law” – Business knowledge is central to every step of the data mining [market analytics] process Some might think that the best way to become a better anal...
Tom Khabaza, an early innovator in the field of data mining in the 1990’s, developed the “9 Laws of Data Mining” in his lectures in 2010. Since then an entire community of data miners has benefited from these sound principles, but they have not been widely used by GIS professionals. These principles are a suitable framework...
