As we approach the publicized move of The Art Institute of Pittsburgh from the location I grew familiar with, as I attended (good ole’ 420 Blvd. of the Allies), some reflection is bound to happen. It’s crazy to think that my association of AIP is so strongly tied with that building. I can remember having some amount o...
Post Tagged with: "Graphic Design"
Note: this post is in regards to some 2016 “year-end” opinions on the best and worst of logos. Specifically the Merck logo seen as a before and after image below (sourced from this article). So your company needs a facelift. The logo looks dated, no one can find a high-quality version anywhere (even on floppy disc), it has repr...
Each year, 4CDesignWorks enters their work into industry leading design and marketing competitions. While each competition is different, 4C believes that recognition among national companies touting branding, marketing, and creative capabilities is an important one. Accumulating awards such as these is a genuine reflection of our s...
Feeling hungry? Recently, there have been food related companies that have made a change to their brand. This change extends from everything to signs, television spots, logos, to packaging and beyond. In this post, we will take a look at three of them in Domino’s, Wendy’s and Arby’s (no shortage of multiples in this one)! Dom...
PROBLEM SOLVING SKILLS Technology is constantly evolving. It’s an obvious statement, and the implication is clear: to keep up, your company has to evolve, too. But staying up-to-date with ever-changing technology can be overwhelming for many. All it takes is one piece of outdated technology to prevent your system from communicatin...
Post contributed by Jacqueline McClellan, Graphic Designer at 4CDesignWorks As a designer, I hear about one particular problem a lot. A client loves the logo we created for them, and thinks it looks great on their website! Then they go to print their logo and ask: “Why does my logo color look completely different when we p...
