This post is to act as a reference for competitive/comparative analysis. In this “report” we will take a look at some Western Pennsylvania regional construction companies and comment on the following items: Home page similaritiesHow they present navigationand how they handle driving a user action. This is not int...
WordPress 5 point uh-oh!? If you are like the 30% of the web, and utilize WordPress as the foundation of your website, there is a pending update that you should be aware of. WordPress has a major version that is set to be released sometime soon (anywhere between November 27th, this year, or the end of January next year as indicate...
As we approach the publicized move of The Art Institute of Pittsburgh from the location I grew familiar with, as I attended (good ole’ 420 Blvd. of the Allies), some reflection is bound to happen. It’s crazy to think that my association of AIP is so strongly tied with that building. I can remember having some amount o...
Note: this post is in regards to some 2016 “year-end” opinions on the best and worst of logos. Specifically the Merck logo seen as a before and after image below (sourced from this article). So your company needs a facelift. The logo looks dated, no one can find a high-quality version anywhere (even on floppy disc), it has repr...
Each year, 4CDesignWorks enters their work into industry leading design and marketing competitions. While each competition is different, 4C believes that recognition among national companies touting branding, marketing, and creative capabilities is an important one. Accumulating awards such as these is a genuine reflection of our s...
Feeling hungry? Recently, there have been food related companies that have made a change to their brand. This change extends from everything to signs, television spots, logos, to packaging and beyond. In this post, we will take a look at three of them in Domino’s, Wendy’s and Arby’s (no shortage of multiples in this one)! Dom...
PROBLEM SOLVING SKILLS Technology is constantly evolving. It’s an obvious statement, and the implication is clear: to keep up, your company has to evolve, too. But staying up-to-date with ever-changing technology can be overwhelming for many. All it takes is one piece of outdated technology to prevent your system from communicatin...
