Each year, 4CDesignWorks enters their work into industry leading design and marketing competitions. While each competition is different, 4C believes that recognition among national companies touting branding, marketing, and creative…
Post contributed by Jacqueline McClellan, Graphic Designer at 4CDesignWorks
As a designer, I hear about one particular problem a lot. A client loves the logo we created for them, and thinks it looks great on their website! Then they go to print their logo and ask: “Why does my logo color look completely different when we print it on our office inkjet printer?” This question illustrates a real challenge color presents to designers, clients and all vendors in between, and warrants an explanation.