Does Your Website Reflect Your Business?

Article contributed by Senior Graphic Designer Joshua Schmitt.

Feature artwork provided by Tim Higgins.

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Your business is always changing. Reacting to customer demand, the economy (local and national/international even), the environment, shareholders and employees can be a challenge!

A review of your website could have a major impact on the success of your business. In order to help you drive sales, your website should be a true reflection of your business and act as an extension of your overall marketing effort. It should enhance your customer service capabilities and open doors by increasing awareness.

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Brand Rescue?

Feature artwork provided by Tim Higgins.

Many may be familiar with the television show “Bar Rescue” currently in its 3rd season on Spike. If you are anything like my fiancé, you find yourself sucked into the difficulties these business owners find themselves in before host Jon Taffer kicks in the doors and begins making changes. In any given episode, Jon does some research by sending “secret shoppers” to get information on the bar. Based upon these initial observations, Taffer then meets with the owner(s) and staff to discuss his findings, and to describe the specific changes that he insists must be made (e.g., management, customer service, work ethic, cleanliness) for it to become a surviving and thriving business. He also examines the bar’s financial records to find possible cost savings. *Some Information taken from Wikipedia

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