You are considering a new contracting or construction website for your business and after looking at the competition the possibility of this new online hub of information is extremely exciting to you. This is an opportunity to renovate your company image online through new content, cool projects, highlight your tenured sta...
Meyer, Unkovic & Scott LLP (MUS Law) partnered with 4CDesignWorks to reignite their dated brand, develop a SEO friendly website, and implement the technically acute marketing perspective that the experts at 4C are able to provide. These creative initiatives were chosen to build greater awareness for their distinguished attorneys...
Note: this post is in regards to some 2016 “year-end” opinions on the best and worst of logos. Specifically, the Merck logo seen as a before and after image below (sourced from this article). So your company needs a facelift. The logo looks dated, no one can find a high-quality version anywhere (even on floppy disc), it has repro...
Feeling hungry? Recently, there have been food-related companies that have made a change to their brand. This change extends from everything to signs, television spots, logos, to packaging and beyond. In this post, we will take a look at three of them in Domino’s, Wendy’s, and Arby’s (no shortage of multiples in this one)! Do...
PROBLEM SOLVING SKILLS Technology is constantly evolving. It’s an obvious statement, and the implication is clear: to keep up, your company has to evolve, too. But staying up-to-date with ever-changing technology can be overwhelming for many. All it takes is one piece of outdated technology to prevent your system from communicatin...
The internet is a wonderful thing and a great tool to use for marketing, BUT it’s only one piece of the pie. There is a reason the most effective campaigns and products are ones that have legs to them. These are commonly referred to as a “multi-touch” campaigns. Multi-touch Campaigns Artwork inspired by the works of ...
Article contributed by Senior Graphic Designer Joshua Schmitt. Feature artwork provided by Tim Higgins. Your business is always changing. Reacting to customer demand, the economy (local and national/international even), the environment, shareholders and employees can be a challenge! A review of your website could have a major impact...
