Did Target Miss the Mark? Recent Closings Explained With Analytics

Mega-retailer Target recently announced that it would be closing the doors of eleven locations by February 1, 2015. The company’s press release stated, “The decision to close a Target store is only made after careful consideration of the long-term financial performance of a particular location.”[i] Target’s team of site selection experts have certainly been doing a great job considering their $72.6 BILLION in revenue for 2014. [ii] That being said, what were the root causes behind the closing of these particular stores?

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