January 5, 2016 4 min to read

Change the Way You Look at Change

Category : 4CGeoWorks

This post is part of a series on how the 9 Laws of Data Mining from Tom Khabaza can be applied to analytics. You can find previous posts here. Law #9: “Law of Change”: All patterns are subject to change Photo credit: Tedrafranklin, Shutterstock. CC0 Public Domain All patterns change — not only because the data changes, but...

November 16, 2015 4 min to read

Where are You on the Analytics Value Chart?

Category : 4CGeoWorks

This post is part of a series on how the 9 Laws of Data Mining from Tom Khabaza can be applied to analytics. You can find previous posts here. Law #8: “Value Law” – The value of data mining results [and analytics] is not determined by the accuracy or stability of predictive models In analytics, we evaluate accuracy by defin...

November 4, 2015 2 min to read

Tips to Increase your SEO

Category : 4CDesignWorks

One of the key factors we often look at when building or rebuilding a website is Search Engine Optimization. The term “Search Engine Optimization” is well known as “SEO” and has been a hot topic for the past several years. Ever since Google was just a twinkle in some tech-guys eye, back in the late ’90s. SEO is one hec...

October 22, 2015 1 min to read

Take the “Work” Out of Networking

Category : 4CDesignWorks

Contributed by Business Development Manager, Joe Gastony Sometimes, it’s not what you know it’s WHO you know. These words have never been truer than for those in business development and sales positions. And this is why I network. I want to discuss the importance of networking in a day and age where we are all glued to our smartp...

September 28, 2015 1 min to read

Requirements Gathering and Selecting the Right Tool for the Job

Category : 4CTechnologies

Contributed by Technical Consultant, Matt Nicol For most technology initiatives, there are many ways that a solution could be implemented. From a myriad of off-the-shelf products to a wide array of custom development solutions, there is no doubt that there is a way to successfully implement virtually any technology-based business app...

September 9, 2015 3 min to read

Best Places to Work: A Two Way Street

Category : 4CTechnologies

Contributed by Director of Strategic Planning & Development, Kathy Olek Donatelli Co-workers have told me I know lots of people here in the ‘Burgh. This is usually followed by some acknowledgement that I am pretty traditional. Check that, they tell me I am old school. OK, truth be told, I’m just old. During my 30+ year career...

August 13, 2015 1 min to read

4CTechnologies Earns Best Places to Work Nod

Category : News

We are happy to have the opportunity to be recognized by the Pittsburgh Business Times as one of the area’s Best Places to Work in 2015. We’re up against some serious competition – 40 other companies in the small business category (10 to 24 employees) to be exact!   You may wonder, “What makes 4C so special?” For star...