As a junior marketing student and descendant of Irish immigrants I naturally took interest in the business side of my favorite holiday, St. Patrick’s Day. Additionally, as a consumer subject of today’s advertising campaigns, one of the major products I associate with the holiday is the McDonald’s Shamrock Shake. If one takes so...
Growing up in a small town has given me a unique view of small business. The convenience store in the center of town (which is still there!), the neighborhood pharmacy, and the floral shop are a few examples that pop into my mind. If you had a good idea and a strong work ethic – the dream of owning your own business was yours! I re...
Note: this post is in regards to some 2016 “year-end” opinions on the best and worst of logos. Specifically the Merck logo seen as a before and after image below (sourced from this article). So your company needs a facelift. The logo looks dated, no one can find a high-quality version anywhere (even on floppy disc), it has repr...
Each year, 4CDesignWorks enters their work into industry leading design and marketing competitions. While each competition is different, 4C believes that recognition among national companies touting branding, marketing, and creative capabilities is an important one. Accumulating awards such as these is a genuine reflection of our s...
As Generation X inherits the managerial world from the retiring Baby Boomers, the last of the Millennials are filling up the entry level positions in our economy – and they are more prepared to do so than ever before. As technological developments continue to advance the business world and a rapidly globalizing economy, many Genera...
I recently stumbled across an article regarding stressful jobs and I had some pretty specific thoughts about it. So I looked to technology and created this blog post! USA Today posted Forbes’ list of the most stressful careers. Many of these careers involve elements of danger, or they feature long or irregular hours. Here’...
