Category: 4CGeoWorks

June 20, 2014 7 min to read

Sculpting Your Clay: Analytics Lessons from the Amazon

Category : 4CGeoWorks

This post is part of a series on how the 9 Laws of Data Mining from Tom Khabaza can be applied to analytics. You can find previous posts on the 4C Blog. I grew up in the Amazon. (How and why is a topic for another forum.) Today, I am an analyst. Although there are few similarities between these two worlds, some principles are comm...

May 29, 2014 5 min to read

7 Tips to Become a Better Analyst

Category : 4CGeoWorks

This post is part of a series on the 9 Laws of Data Mining from Tom Khabaza applied to analytics.  You can find previous posts here. Law #2: “Business Knowledge Law” – Business knowledge is central to every step of the data mining [market analytics] process Some might think that the best way to become a better anal...

May 15, 2014 5 min to read

So, What? Setting Goals and Finding Answers in Location Analytics

Category : 4CGeoWorks

Tom Khabaza, an early innovator in the field of data mining in the 1990’s, developed the “9 Laws of Data Mining” in his lectures in 2010.  Since then an entire community of data miners has benefited from these sound principles, but they have not been widely used by GIS professionals.  These principles are a suitable framework...

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