Five Simple Steps to Successful Tradeshow Management

Contributed by 4CTechnologies Director of Strategic Planning, Kathy Olek

Have you ever wanted to showcase your product or service at a tradeshow, but weren’t sure exactly where to start or if it would even be worth the time or money? Participating in a tradeshow may seem like a great idea, but can result in a negative experience for your company, if not properly planned. There are a few important steps to take to ensure your tradeshow is a BIG success:

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Brand Rescue?

Feature artwork provided by Tim Higgins.

Many may be familiar with the television show “Bar Rescue” currently in its 3rd season on Spike. If you are anything like my fiancé, you find yourself sucked into the difficulties these business owners find themselves in before host Jon Taffer kicks in the doors and begins making changes. In any given episode, Jon does some research by sending “secret shoppers” to get information on the bar. Based upon these initial observations, Taffer then meets with the owner(s) and staff to discuss his findings, and to describe the specific changes that he insists must be made (e.g., management, customer service, work ethic, cleanliness) for it to become a surviving and thriving business. He also examines the bar’s financial records to find possible cost savings. *Some Information taken from Wikipedia

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Mobile Friendly vs. Mobile Optimized vs. Responsive Design

If you use a smartphone, you know how difficult it can be to load websites that look phenomenal on your computer, but take minutes to load and look patchy at best on your smartphone. As we discussed in a previous post, there are a LOT of reasons why your business needs to have a mobile presence in 2013.  Depending on your business, your customers, and your budget however, there are multiple avenues you can take to have one.

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3 Essentials For Your Mobile Website

Multiple PlatformsMobile seems like the hottest word of 2013—and with good reason!  If you’ve been paying attention to technology trends over the past few years, this should come as no surprise: there are now officially more wireless devices in the U.S. than people.

And what’s more—American consumers are accessing the web and your business on their smartphone more often than their desktop computer.  In 2012, shoppers spent $25 billion on purchases made from phones and tablets, an increase of 81% from the previous year.  This isn’t just a fad, this is a total shift in consumer habits.  There’s no sense in denying it: people will spend lots of money with your business, and they will do so over their smartphone.

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