Category: 4CDesignWorks

July 22, 2013 1 min to read

Does Your Website Reflect Your Business?

Category : 4CDesignWorks

Article contributed by Senior Graphic Designer Joshua Schmitt. Feature artwork provided by Tim Higgins. Your business is always changing. Reacting to customer demand, the economy (local and national/international even), the environment, shareholders and employees can be a challenge! A review of your website could have a major impact...

Diamonds in the rough

July 15, 2013 3 min to read

Diamonds in the rough

Category : 4CDesignWorks

Contributed by 4CTechnologies Director of Strategic Planning, Kathy Olek If you are a recent grad looking for a job in marketing, listen up. I have been working in the creative and communications industry for over thirty years. (OK, yuk yuk, enough with the elderly jokes…) At some point in time, maybe about ten years ago, working i...

Five Simple Steps to Successful Tradeshow Management

July 3, 2013 4 min to read

Five Simple Steps to Successful Tradeshow Management

Category : 4CDesignWorks

Contributed by 4CTechnologies Director of Strategic Planning, Kathy Olek Have you ever wanted to showcase your product or service at a tradeshow, but weren’t sure exactly where to start or if it would even be worth the time or money? Participating in a tradeshow may seem like a great idea, but can result in a negative experience fo...

Brand Rescue?

May 21, 2013 4 min to read

Brand Rescue?

Category : 4CDesignWorks

Feature artwork provided by Tim Higgins. Many may be familiar with the television show “Bar Rescue” currently in its 3rd season on Spike. If you are anything like my fiancé, you find yourself sucked into the difficulties these business owners find themselves in before host Jon Taffer kicks in the doors and begins making...

February 15, 2013 3 min to read

Mobile Friendly vs. Mobile Optimized vs. Responsive Design

Category : 4CDesignWorks

If you use a smartphone, you know how difficult it can be to load websites that look phenomenal on your computer, but take minutes to load and look patchy at best on your smartphone. As we discussed in a previous post, there are a LOT of reasons why your business needs to have a mobile presence in 2013.  Depending on your business,...

February 11, 2013 2 min to read

3 Essentials For Your Mobile Website

Category : 4CDesignWorks

Mobile seems like the hottest word of 2013—and with good reason!  If you’ve been paying attention to technology trends over the past few years, this should come as no surprise: there are now officially more wireless devices in the U.S. than people. And what’s more—American consumers are accessing the web and your business on...