Category: 4CDesignWorks

October 30, 2014 2 min to read

Project Rescue

Category : 4CDesignWorks

PROBLEM SOLVING SKILLS Technology is constantly evolving. It’s an obvious statement, and the implication is clear: to keep up, your company has to evolve, too. But staying up-to-date with ever-changing technology can be overwhelming for many. All it takes is one piece of outdated technology to prevent your system from communicatin...

September 11, 2014 3 min to read

The Golden Age of PHP Frameworks

Category : 4CDesignWorks

Both PHP and I– as a developer– have come a very long way since a year ago.  Earlier this year, I began to hear about a new framework making waves: But what is Laravel? Why should anyone care? After all, frameworks come and go. Before, we were hearing all about CodeIgniter and CakePHP. And before that, Zend Framework wa...

Creating Successful Campaigns With Reach

August 6, 2014 3 min to read

Creating Successful Campaigns With Reach

Category : 4CDesignWorks

The internet is a wonderful thing and a great tool to use for marketing, BUT it’s only one piece of the pie. There is a reason the most effective campaigns and products are ones that have legs to them. These are commonly  referred to as a “multi-touch” campaigns. Multi-touch campaigns… and why they give me goos...

April 22, 2014 2 min to read

Understanding Color Output From Web to Print

Category : 4CDesignWorks

Post contributed by Jacqueline McClellan, Graphic Designer at 4CDesignWorks As a designer, I hear about one particular problem a lot.  A client loves the logo we created for them, and thinks it looks great on their website!  Then they go to print their logo and ask: “Why does my logo color look completely different when we p...

What’s the Big Deal About WordPress?

February 13, 2014 3 min to read

What’s the Big Deal About WordPress?

Category : 4CDesignWorks

So you’re thinking of getting your very own little nook on the World Wide Web. You’ve gone through the trouble of registering your shiny new domain name, set up your filehost, and now you’re ready to rock. But… what do you do now? This is that pivotal moment in which many website owners can actually fail befor...

July 22, 2013 1 min to read

Does Your Website Reflect Your Business?

Category : 4CDesignWorks

Article contributed by Senior Graphic Designer Joshua Schmitt. Feature artwork provided by Tim Higgins. Your business is always changing. Reacting to customer demand, the economy (local and national/international even), the environment, shareholders and employees can be a challenge! A review of your website could have a major impact...

Diamonds in the rough

July 15, 2013 3 min to read

Diamonds in the rough

Category : 4CDesignWorks

Contributed by 4CTechnologies Director of Strategic Planning, Kathy Olek If you are a recent grad looking for a job in marketing, listen up. I have been working in the creative and communications industry for over thirty years. (OK, yuk yuk, enough with the elderly jokes…) At some point in time, maybe about ten years ago, working i...