Category: 4CDesignWorks

April 10, 2019 7 min to read

Your Construction Company Website: Do We Need Better Construction Branding?

Category : 4CDesignWorks

You are considering a new contracting or construction website for your business and after looking at the competition the possibility of this new online hub of information is extremely exciting to you.  This is an opportunity to renovate your company image online through new content, cool projects, highlight your tenured staff, ...

Trend Report: Construction Website Homepage

December 21, 2018 4 min to read

Trend Report: Construction Website Homepage

Category : 4CDesignWorks

This post is to act as a reference for competitive/comparative analysis.  In this “report” we will take a look at some Western Pennsylvania regional construction companies and comment on the following items: Home page similaritiesHow they present navigationand how they handle driving a user action. This is not int...

November 2, 2018 4 min to read

Big changes to WordPress coming in 5.0

Category : 4CDesignWorks

WordPress 5 point uh-oh!? If you are like the 30% of the web, and utilize WordPress as the foundation of your website, there is a pending update that you should be aware of.  WordPress has a major version that is set to be released sometime soon (anywhere between November 27th, this year, or the end of January next year as indicate...

Is Print Still Relevant?

January 3, 2018 3 min to read

Is Print Still Relevant?

Category : 4CDesignWorks

Right now the marketing world is entertaining a lot of thoughts on the whole subject of print. I, like many other graphic designers, was schooled on the importance of print in relation to a company. “Print is dead,” has been a running theme the past few years, however I (and many like-minded individuals) see that as a com...

2017 Marketing, Design, and Web Award Recap

December 15, 2017 3 min to read

2017 Marketing, Design, and Web Award Recap

Category : 4CDesignWorks

This year 4CDesignWorks has once again been recognized among several national competitions including the GDUSA American Graphic Design Awards, MarCom Awards, and Hermes Awards. Streaks have continued as our participation in the American Graphic Design and MarCom awards has reached 8 years running, including 8 consecutive Gold nomina...

Young Creatives

June 10, 2017 3 min to read

Young Creatives

Category : 4CDesignWorks

As we approach the publicized move of The Art Institute of Pittsburgh from the location I grew familiar with, as I attended (good ole’ 420 Blvd. of the Allies), some reflection is bound to happen.  It’s crazy to think that my association of AIP is so strongly tied with that building.  I can remember having some amount o...

Three Marketing Lessons We Can Learn from the Shamrock Shake

March 17, 2017 3 min to read

Three Marketing Lessons We Can Learn from the Shamrock Shake

Category : 4CDesignWorks

As a junior marketing student and descendant of Irish immigrants I naturally took interest in the business side of my favorite holiday, St. Patrick’s Day. Additionally, as a consumer subject of today’s advertising campaigns, one of the major products I associate with the holiday is the McDonald’s Shamrock Shake. If one takes so...