Category: 4CDesignWorks

Is Print Still Relevant?

January 3, 2018 3 min to read

Is Print Still Relevant?

Category : 4CDesignWorks

Right now the marketing world is entertaining a lot of thoughts on the whole subject of print. I, like many other graphic designers, was schooled on the importance of print in relation to a company. “Print is dead,” has been a running theme the past few years, however I (and many like-minded individuals) see that as a com...

2017 Marketing, Design, and Web Award Recap

December 15, 2017 3 min to read

2017 Marketing, Design, and Web Award Recap

Category : 4CDesignWorks

This year 4CDesignWorks has once again been recognized among several national competitions including the GDUSA American Graphic Design Awards, MarCom Awards, and Hermes Awards. Streaks have continued as our participation in the American Graphic Design and MarCom awards has reached 8 years running, including 8 consecutive Gold nomina...

Young Creatives

June 10, 2017 3 min to read

Young Creatives

Category : 4CDesignWorks

As we approach the publicized move of The Art Institute of Pittsburgh from the location I grew familiar with, as I attended (good ole’ 420 Blvd. of the Allies), some reflection is bound to happen.  It’s crazy to think that my association of AIP is so strongly tied with that building.  I can remember having some amount o...

Three Marketing Lessons We Can Learn from the Shamrock Shake

March 17, 2017 3 min to read

Three Marketing Lessons We Can Learn from the Shamrock Shake

Category : 4CDesignWorks

As a junior marketing student and descendant of Irish immigrants I naturally took interest in the business side of my favorite holiday, St. Patrick’s Day. Additionally, as a consumer subject of today’s advertising campaigns, one of the major products I associate with the holiday is the McDonald’s Shamrock Shake. If one takes so...

Growing Up with Technology: The Prepared Millennial

November 16, 2016 2 min to read

Growing Up with Technology: The Prepared Millennial

Category : 4CDesignWorks

As Generation X inherits the managerial world from the retiring Baby Boomers, the last of the Millennials are filling up the entry level positions in our economy – and they are more prepared to do so than ever before. As technological developments continue to advance the business world and a rapidly globalizing economy, many Genera...

April 6, 2016 2 min to read

Policy Awareness: Your Smartest Choice

Category : 4CDesignWorks

Contributed by Director of Strategic Planning & Development, Kathy Olek Donatelli A clear and concise social media policy seems pretty sensible for every business. But how many of you can lay your hands on one? If so, do you know what it says?  What about a corporate ethics policy?  A communication policy? As the lines between ...