This post is part of a series on how the 9 Laws of Data Mining from Tom Khabaza can be applied to analytics. You can find previous posts here. Law…
Law #5: “Watkins’ Law” – There are always patterns [i]
First, let’s talk about “The Good.” David Byrne, writing in the introduction to Gareth Cook’s book, The Best American Infographics, 2013, describes the power of the infographic as:
“…an inbuilt ability to manipulate visual metaphors in ways we cannot do with the things and concepts they stand for — to use them as malleable, conceptual Tetris blocks or modeling clay that we can more easily squeeze, stack, and reorder. And then — whammo! — a pattern emerges, and we’ve arrived someplace we would never have gotten by any other means.”
He could just as easily have been talking about the data mining and analytics process, except that the process is much slower and more methodical than the expression “whammo” suggests.[ii]
This post is part of a series on how the 9 Laws of Data Mining from Tom Khabaza can be applied to analytics. You can find previous posts here. The statement that “a…
I grew up in the Amazon. (How and why is a topic for another forum.) Today, I am an analyst. Although there are few similarities between these two worlds, some principles are common to both.
This post is part of a series on the 9 Laws of Data Mining from Tom Khabaza applied to analytics. You can find previous posts here.
Law #2: “Business Knowledge Law” – Business knowledge is central to every step of the data mining [market analytics] process
Some might think that the best way to become a better analyst is to learn new data mining techniques using analytics software. While the technical aspects of analytics are certainly important, there is a more fundamental way to become a better analyst. The most effective thing that you can do is to learn about your business and cultivate your thinking skills about your industry. (more…)