Right now the marketing world is entertaining a lot of thoughts on the whole subject of print. I, like many other graphic designers, was schooled on the importance of print in relation to a company. “Print is dead,” has been a running theme the past few years, however I (and many like-minded individuals) see that as a com...
December 15, 2017 3 min to read
2017 Marketing, Design, and Web Award Recap
Category : 4CDesignWorks
This year 4CDesignWorks has once again been recognized among several national competitions including the GDUSA American Graphic Design Awards, MarCom Awards, and Hermes Awards. Streaks have continued as our participation in the American Graphic Design and MarCom awards has reached 8 years running, including 8 consecutive Gold nomina...
As we approach the publicized move of The Art Institute of Pittsburgh from the location I grew familiar with, as I attended (good ole’ 420 Blvd. of the Allies), some reflection is bound to happen. It’s crazy to think that my association of AIP is so strongly tied with that building. I can remember having some amount o...
April 28, 2017 1 min to read
Meyer, Unkovic & Scott LLP Branding Gets Recognition from Hermes and CREATE! Awards
Category : News
Meyer, Unkovic & Scott LLP (MUS Law) partnered with 4CDesignWorks to reignite their dated brand, develop a SEO friendly website, and implement the technically acute marketing perspective that the experts at 4C are able to provide. These creative initiatives were chosen to build greater awareness for their distinguished attorneys...
March 17, 2017 3 min to read
Three Marketing Lessons We Can Learn from the Shamrock Shake
Category : 4CDesignWorks
As a junior marketing student and descendant of Irish immigrants I naturally took interest in the business side of my favorite holiday, St. Patrick’s Day. Additionally, as a consumer subject of today’s advertising campaigns, one of the major products I associate with the holiday is the McDonald’s Shamrock Shake. If one takes so...
January 30, 2017 2 min to read
Small Business + Technology = Real Solutions
Category : 4CTechnologies
Growing up in a small town has given me a unique view of small business. The convenience store in the center of town (which is still there!), the neighborhood pharmacy, and the floral shop are a few examples that pop into my mind. If you had a good idea and a strong work ethic – the dream of owning your own business was yours! I re...
Note: this post is in regards to some 2016 “year-end” opinions on the best and worst of logos. Specifically the Merck logo seen as a before and after image below (sourced from this article). So your company needs a facelift. The logo looks dated, no one can find a high-quality version anywhere (even on floppy disc), it has repr...
