Tag Archives: website

What’s the Big Deal About WordPress?


So you’re thinking of getting your very own little nook on the World Wide Web. You’ve gone through the trouble of registering your shiny new domain name, set up your filehost, and now you’re ready to rock.

But… what do you do now?

This is that pivotal moment in which many website owners can actually fail before they even begin. One of the most important aspects of owning and maintaining a website is being able to answer the question: What solutions does my website provide for both myself and the people visiting?

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Does Your Website Reflect Your Business?

Article contributed by Senior Graphic Designer Joshua Schmitt.

Feature artwork provided by Tim Higgins.


Your business is always changing. Reacting to customer demand, the economy (local and national/international even), the environment, shareholders and employees can be a challenge!

A review of your website could have a major impact on the success of your business. In order to help you drive sales, your website should be a true reflection of your business and act as an extension of your overall marketing effort. It should enhance your customer service capabilities and open doors by increasing awareness.

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Mobile Friendly vs. Mobile Optimized vs. Responsive Design

If you use a smartphone, you know how difficult it can be to load websites that look phenomenal on your computer, but take minutes to load and look patchy at best on your smartphone. As we discussed in a previous post, there are a LOT of reasons why your business needs to have a mobile presence in 2013.  Depending on your business, your customers, and your budget however, there are multiple avenues you can take to have one.

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3 Essentials For Your Mobile Website

Multiple PlatformsMobile seems like the hottest word of 2013—and with good reason!  If you’ve been paying attention to technology trends over the past few years, this should come as no surprise: there are now officially more wireless devices in the U.S. than people.

And what’s more—American consumers are accessing the web and your business on their smartphone more often than their desktop computer.  In 2012, shoppers spent $25 billion on purchases made from phones and tablets, an increase of 81% from the previous year.  This isn’t just a fad, this is a total shift in consumer habits.  There’s no sense in denying it: people will spend lots of money with your business, and they will do so over their smartphone.

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