Tag Archives: rebrand

After the Holidays Marketing How-To

The holiday season isn’t just an important time of year for the retail industry – it’s an excellent marketing opportunity for all businesses. Whether you’re looking to increase awareness about your brand, gain customers, or simply keep your current clients engaged – there are a few out-of-the-box ideas that can have people talking well into the summer months.

Host a holiday get together – after the holidays. Wait until the dust settles and invite clients and prospects to your office in mid- to late-January or even in February. Make it a winter themed event (think blue and silver), have a simple buffet, a few passed hors d’ oeuvres and a signature cocktail. Caterers may even be willing to work within a tighter budget to get business during an otherwise slow time of the year. The themes and possibilities are endless! Make this a relaxed social event, a networking opportunity – not a sales session. Show the customers you’ve been serving or courting all year that you appreciate them and want to continue to stay in contact through 2016 – and beyond.

Beautiful silver gift

Schedule an Account Review. A new year is a perfect opportunity to reflect on past challenges and future plans. Everyone is starting fresh after a long holiday break. Take advantage of this renewed energy and schedule an account review session with your clients!

Send “Happy New Year” cards. Holiday cards are great, but a card arriving in the first few weeks of January, wishing your clients and prospects a fruitful and successful year, won’t get overlooked in the excess of Christmas cheer. Use this vehicle to promote your brand and create awareness about what you do, all while sending best wishes for the coming year. And send real paper cards with a mailing address and a stamp!

happy new year gold

Take advantage of New Year’s resolutions. We all make them (or at least say we did) and rarely follow through. Target specific prospects with an email or phone call offering a free consultation to bring them back to discussions you had the previous year.

“So Jim, I’m thinking your New Year’s resolution should be to really get serious about your company’s outreach. Let me come in and talk to you about your marketing and public relations efforts. We can chat about updating your website and brand too, if time allows. Let’s set up 30 minutes, before the year gets away from us!”

Your goal for the New Year? Make a new marketing initiative commitment (I won’t call it a resolution) – and follow through. None of these options have to be expensive or complicated. With a little creativity and excitement you can do more than you think!

 

 

 

 

 

Brand Rescue

Brand Rescue?

Feature artwork provided by Tim Higgins.

Many may be familiar with the television show “Bar Rescue” currently in its 3rd season on Spike. If you are anything like my fiancé, you find yourself sucked into the difficulties these business owners find themselves in before host Jon Taffer kicks in the doors and begins making changes. In any given episode, Jon does some research by sending “secret shoppers” to get information on the bar. Based upon these initial observations, Taffer then meets with the owner(s) and staff to discuss his findings, and to describe the specific changes that he insists must be made (e.g., management, customer service, work ethic, cleanliness) for it to become a surviving and thriving business. He also examines the bar’s financial records to find possible cost savings. *Some Information taken from Wikipedia

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