Tag Archives: millennials

Growing Up with Technology: The Prepared Millennial

As Generation X inherits the managerial world from the retiring Baby Boomers, the last of the Millennials are filling up the entry level positions in our economy – and they are more prepared to do so than ever before. As technological developments continue to advance the business world and a rapidly globalizing economy, many Generation X and Baby Boomer employees are still working to develop a comprehensive knowledge of the business trends that stem from these new developments. This is not the case for Millennials. This generation of young professionals are adaptive and digitally capable, making them already well versed in the technologies and skills that they need to succeed in the entry stages of today’s working world.

Millennials have grown up in a time teeming with tech. They are the first generation to have been raised with personal computers and smartphones. They have seen the birth of social media and were the first demographic to accept and nurture them into what they are today. They have first-hand experience in media convergence and are experts in seeking out the answers to their many questions in Internet research. With technology putting the world into the palm of this generation’s hand, Millennials have been exposed to a wide array of opinions and ideas. These unique set of circumstances have equipped this group with the certain skills that make their young minds a valuable asset in any business setting.

First and foremost, Millennials are media literate and technologically inclined. Not only is this group familiar with technology, they are dependent on it. Be they in a classroom setting analyzing Excel data or checking their Facebook and Twitter feeds to stay tuned into the world, Millennials are utilizing technology regularly throughout their days. This steadfast familiarity is providing them with a key competitive advantage over older workers, who might not necessarily be as digitally domesticated as the younger generation.

Furthermore, technology has made Millennials open minded and informed. This group of young workers are critical thinkers. The information age has shown these individuals the many sides behind every political happening and business development that they have witnessed in their lifetimes. This is a group of people who can think on their own and can bring new perspectives to the table of any working environment.

Bright-eyed and digitally competent, goal oriented Millennials are ready to take the business world by storm. Their digital competencies have them ready to carry out the entry level tasks of the many markets of today’s industries. Their broad-minded nature gives their opinions credibility, making their minds valuable assets to decision makers in the business world. These qualities among many others has Millennials uniquely prepared for the workplace, perhaps more so than any other generation before. It will certainly be interesting to see where the future takes them.

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by: Patrick Donnelly, Marketing and Sales Intern
Along with his work at 4C, Patrick is a full-time marketing and digital media arts student at Duquesne University. Before Patrick joined the 4C team he was employed as a sales associate at Nordstrom since April of 2015. Outside of the office and classroom Patrick enjoys the outdoors, traveling, and kicking it on the soccer field.

Policy Awareness: Your Smartest Choice

Contributed by Director of Strategic Planning & Development, Kathy Olek Donatelli

A clear and concise social media policy seems pretty sensible for every business. But how many of you can lay your hands on one? If so, do you know what it says?  What about a corporate ethics policy?  A communication policy?

As the lines between “personal and professional” as well as “home and office” continue to blur, many companies are revamping their corporate guidelines across the board to reflect today’s electronically active and collaborative workforce. Yet another reason for this recent focus is mobile access and the ability to work from home. As employees are increasingly using their own mobile devices at work, as well as working from home and in the field, companies need to find a way to guide and focus communications activities. And although words like policy, compliance, and guidelines may sound limiting and daunting to some, many of these documents exist to protect both the employee and the company alike. More than anything else, policies help to set expectations and provide examples of what is and what is not acceptable. They are your first point of reference if there is ever any question about your actions.

millennials-in-charge-640x302Photo credit: Insperity

And if the entire electronic communication conundrum is not difficult enough, now we have an entirely new generation of tech savvy multi-taskers. Enter stage right the Millennials, making up the majority of our workforce now and into the future. They were born with a smart phone in their hand and as a generation, they move fast, they love change and they are ready for any pop-up or crowd sourced opportunity. Now more than ever, corporate policies need to be in place to manage expectations and set standards among the greenest employees in the workforce.

Most formal policies address issues that may be perceived as unlawful and/or unethical, as well as those that undermine company, brand, employee, shareholder, vendor or and customer trust. Issues typically addressed in these policies include:

  • Conflicts of Interest or Opinion
  • Protection of Company Assets and Resources
  • Criminal Conduct
  • Protection of Confidential and Proprietary Information
  • Intellectual Property
  • Interaction with the Media and other Public Parties
  • Compliance and Disciplinary Actions

The bottom line? Questions about social media, corporate ethics and communications policies should find their way into the interview process if you are just beginning with a new company.  And if you are already working, a current copy of company policy is most likely available in the human resources department. These policies may not address (or provide final answers to) every possible issue or situation. General questions or issues you have about your company’s policies should be directed to your manager or Human Resources Department.

policiesPhoto credit: dreamstime.com

Don’t be surprised if, as a requirement for continued employment, you will be required to resign and re-certify every two years, in writing, your statement of compliance with corporate policies. And make sure you fully understand the stated violations, disciplinary implications and resulting consequences so that your actions don’t come back to bite you in the butt. The bottom line? Be proactive and do your homework.