Post Tagged with: "Market Analytics"

September 2, 2014 2 min to read

Where Should We Grow Next? Using Data to Drive Decisions

Category : 4CGeoWorks

This post contributed by 4CGeoWorks Managing Consultant of Global Services, George Anderson Many retailers today are faced with the daunting task of international store expansion, but for many looking to grow, the notion of expansion outside of the U.S. is a complex challenge.  How are they to know, with confidence, which country t...

May 29, 2014 5 min to read

7 Tips to Become a Better Analyst

Category : 4CGeoWorks

This post is part of a series on the 9 Laws of Data Mining from Tom Khabaza applied to analytics.  You can find previous posts here. Law #2: “Business Knowledge Law” – Business knowledge is central to every step of the data mining [market analytics] process Some might think that the best way to become a better anal...

May 15, 2014 5 min to read

So, What? Setting Goals and Finding Answers in Location Analytics

Category : 4CGeoWorks

Tom Khabaza, an early innovator in the field of data mining in the 1990’s, developed the “9 Laws of Data Mining” in his lectures in 2010.  Since then an entire community of data miners has benefited from these sound principles, but they have not been widely used by GIS professionals.  These principles are a suitable framework...