Mobile seems like the hottest word of 2013—and with good reason! If you’ve been paying attention to technology trends over the past few years, this should come as no surprise: there are now officially more wireless devices in the U.S. than people.
And what’s more—American consumers are accessing the web and your business on their smartphone more often than their desktop computer. In 2012, shoppers spent $25 billion on purchases made from phones and tablets, an increase of 81% from the previous year. This isn’t just a fad, this is a total shift in consumer habits. There’s no sense in denying it: people will spend lots of money with your business, and they will do so over their smartphone.