Tag Archives: branding

Creating Successful Campaigns With Reach

Multi-touch Campaigns Artwork inspired by Saul Bass

The internet is a wonderful thing and a great tool to use for marketing, BUT it’s only one piece of the pie. There is a reason the most effective campaigns and products are ones that have legs to them. These are commonly  referred to as a “multi-touch” campaigns.

Multi-touch campaigns… and why they give me goosebumps

If you like a challenge, then you’ll find these endeavors extremely rewarding to work on. Multi-touch campaigns usually require collaboration with other folks on a campaign team, utilizing left- and right- brain leanings to promote a central idea from all fronts. As a designer, I could be working on complementary designs for web, print, product, social—all at the same time. While the message needs to stay the same, the delivery of said message may, and oftentimes does, need to change depending upon the medium. It’s your job as a designer or marketer to understand the best way to promote an idea on various platforms.

When those messages are extended across all those varied mediums, they cast a wide net of “touch points” where a potential customer could run into them. If they’re not on Twitter, but they are on Facebook, they’ll could still see your message. If they’re not on social networks but they do read the newspaper on Sundays, they could still see your message. If they don’t read the newspaper but they do listen to the radio, they could still see your message. You get the idea.

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Does Your Website Reflect Your Business?

Article contributed by Senior Graphic Designer Joshua Schmitt.

Feature artwork provided by Tim Higgins.


Your business is always changing. Reacting to customer demand, the economy (local and national/international even), the environment, shareholders and employees can be a challenge!

A review of your website could have a major impact on the success of your business. In order to help you drive sales, your website should be a true reflection of your business and act as an extension of your overall marketing effort. It should enhance your customer service capabilities and open doors by increasing awareness.

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Brand Rescue

Brand Rescue?

Feature artwork provided by Tim Higgins.

Many may be familiar with the television show “Bar Rescue” currently in its 3rd season on Spike. If you are anything like my fiancé, you find yourself sucked into the difficulties these business owners find themselves in before host Jon Taffer kicks in the doors and begins making changes. In any given episode, Jon does some research by sending “secret shoppers” to get information on the bar. Based upon these initial observations, Taffer then meets with the owner(s) and staff to discuss his findings, and to describe the specific changes that he insists must be made (e.g., management, customer service, work ethic, cleanliness) for it to become a surviving and thriving business. He also examines the bar’s financial records to find possible cost savings. *Some Information taken from Wikipedia

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