The holiday season isn’t just an important time of year for the retail industry – it’s an excellent marketing opportunity for all businesses. Whether you’re looking to increase awareness about your brand, gain customers, or simply keep your current clients engaged – there are a few out-of-the-box ideas that can have people talking well into the summer months.
Host a holiday get together – after the holidays. Wait until the dust settles and invite clients and prospects to your office in mid- to late-January or even in February. Make it a winter themed event (think blue and silver), have a simple buffet, a few passed hors d’ oeuvres and a signature cocktail. Caterers may even be willing to work within a tighter budget to get business during an otherwise slow time of the year. The themes and possibilities are endless! Make this a relaxed social event, a networking opportunity – not a sales session. Show the customers you’ve been serving or courting all year that you appreciate them and want to continue to stay in contact through 2016 – and beyond.
Schedule an Account Review. A new year is a perfect opportunity to reflect on past challenges and future plans. Everyone is starting fresh after a long holiday break. Take advantage of this renewed energy and schedule an account review session with your clients!
Send “Happy New Year” cards. Holiday cards are great, but a card arriving in the first few weeks of January, wishing your clients and prospects a fruitful and successful year, won’t get overlooked in the excess of Christmas cheer. Use this vehicle to promote your brand and create awareness about what you do, all while sending best wishes for the coming year. And send real paper cards with a mailing address and a stamp!
Take advantage of New Year’s resolutions. We all make them (or at least say we did) and rarely follow through. Target specific prospects with an email or phone call offering a free consultation to bring them back to discussions you had the previous year.
“So Jim, I’m thinking your New Year’s resolution should be to really get serious about your company’s outreach. Let me come in and talk to you about your marketing and public relations efforts. We can chat about updating your website and brand too, if time allows. Let’s set up 30 minutes, before the year gets away from us!”
Your goal for the New Year? Make a new marketing initiative commitment (I won’t call it a resolution) – and follow through. None of these options have to be expensive or complicated. With a little creativity and excitement you can do more than you think!
One of the key factors we often look at when building or rebuilding a website is Search Engine Optimization. The term “Search Engine Optimization” is well known as “SEO” and has been a hot topic for the past several years. Ever since Google was just a twinkle in some tech-guys eye, back in the late ’90s.
SEO is one heckova buzzword that gets used extremely often. In many cases the demand from a company is “We want to be on the first page of results when we search” or “If we aren’t number 1, then why do we have a website?” – some may find this odd, but increasing SEO is no easy task. There are a number of activities that can be done to help increase your company searchability.
Continue reading Tips to Increase your SEO
Contributed by Business Development Manager, Joe Gastony
Sometimes, it’s not what you know it’s WHO you know. These words have never been truer than for those in business development and sales positions. And this is why I network. I want to discuss the importance of networking in a day and age where we are all glued to our smartphones, and social networks have taken the human contact out of daily life. Sure LinkedIn, emails and blog posts are important – but if you are trying to grow your book of business, and increase industry knowledge, networking is crucial.
For many people, networking can be challenging… even frightening. But fear not because networking events are all about people meeting new people and trying to find ways to HELP one another. With this in mind networking is way less intimidating!
Here are the top 4 reasons why I network:
Build CONFIDENCE! Pushing yourself to talk to people you don’t know increases confidence.
Build FRIENDSHIPS! People like to do business with people they like. Go ahead make some friends at your next networking event.
Increase OPPORTUNITIES! All sales people know the key to a successful business is a large sales funnel. Networking is a great way to increase sales opportunities. Also the more people who know about you and what you do, the more likely they are to refer you to others.
Increase KNOWLEDGE! Sometimes it is not WHO you know it’s WHAT you know. I recommend industry specific networking if you can. People in specific industries respect others that care and are knowledgeable about their industry. Increase your knowledge and you increase your credibility.
Think about these tips the next time you find yourself entering a room where you don’t know anyone… and leave with some new connections, and maybe even some new friends.
The internet is a wonderful thing and a great tool to use for marketing, BUT it’s only one piece of the pie. There is a reason the most effective campaigns and products are ones that have legs to them. These are commonly referred to as a “multi-touch” campaigns.
Multi-touch campaigns… and why they give me goosebumps
If you like a challenge, then you’ll find these endeavors extremely rewarding to work on. Multi-touch campaigns usually require collaboration with other folks on a campaign team, utilizing left- and right- brain leanings to promote a central idea from all fronts. As a designer, I could be working on complementary designs for web, print, product, social—all at the same time. While the message needs to stay the same, the delivery of said message may, and oftentimes does, need to change depending upon the medium. It’s your job as a designer or marketer to understand the best way to promote an idea on various platforms.
When those messages are extended across all those varied mediums, they cast a wide net of “touch points” where a potential customer could run into them. If they’re not on Twitter, but they are on Facebook, they’ll could still see your message. If they’re not on social networks but they do read the newspaper on Sundays, they could still see your message. If they don’t read the newspaper but they do listen to the radio, they could still see your message. You get the idea.
Continue reading Creating Successful Campaigns With Reach