April 6, 2016 2 min to read

Policy Awareness: Your Smartest Choice

Category : 4CDesignWorks

Contributed by Director of Strategic Planning & Development, Kathy Olek Donatelli A clear and concise social media policy seems pretty sensible for every business. But how many of you can lay your hands on one? If so, do you know what it says?  What about a corporate ethics policy?  A communication policy? As the lines between ...

March 15, 2016 3 min to read

Technology Can Lower Job Stress

Category : 4CTechnologies

I recently stumbled across an article regarding stressful jobs and I had some pretty specific thoughts about it. So I looked to technology and created this blog post! USA Today posted Forbes’ list of the most stressful careers. Many of these careers involve elements of danger, or they feature long or irregular hours. Here’...

January 19, 2016 2 min to read

After the Holidays Marketing How-To

Category : 4CDesignWorks

The holiday season isn’t just an important time of year for the retail industry – it’s an excellent marketing opportunity for all businesses. Whether you’re looking to increase awareness about your brand, gain customers, or simply keep your current clients engaged – there are a few out-of-the-box ideas...

January 5, 2016 4 min to read

Change the Way You Look at Change

Category : 4CGeoWorks

This post is part of a series on how the 9 Laws of Data Mining from Tom Khabaza can be applied to analytics. You can find previous posts here. Law #9: “Law of Change”: All patterns are subject to change Photo credit: Tedrafranklin, Shutterstock. CC0 Public Domain All patterns change — not only because the data changes, but...

November 16, 2015 4 min to read

Where are You on the Analytics Value Chart?

Category : 4CGeoWorks

This post is part of a series on how the 9 Laws of Data Mining from Tom Khabaza can be applied to analytics. You can find previous posts here. Law #8: “Value Law” – The value of data mining results [and analytics] is not determined by the accuracy or stability of predictive models In analytics, we evaluate accuracy by defin...

November 4, 2015 2 min to read

Tips to Increase your SEO

Category : 4CDesignWorks

One of the key factors we often look at when building or rebuilding a website is Search Engine Optimization. The term “Search Engine Optimization” is well known as “SEO” and has been a hot topic for the past several years. Ever since Google was just a twinkle in some tech-guys eye, back in the late ’90s. SEO is one hec...

October 22, 2015 1 min to read

Take the “Work” Out of Networking

Category : 4CDesignWorks

Contributed by Business Development Manager, Joe Gastony Sometimes, it’s not what you know it’s WHO you know. These words have never been truer than for those in business development and sales positions. And this is why I network. I want to discuss the importance of networking in a day and age where we are all glued to our smartp...