Category: 4CGeoWorks

January 5, 2016 4 min to read

Change the Way You Look at Change

Category : 4CGeoWorks

This post is part of a series on how the 9 Laws of Data Mining from Tom Khabaza can be applied to analytics. You can find previous posts here. Law #9: “Law of Change”: All patterns are subject to change Photo credit: Tedrafranklin, Shutterstock. CC0 Public Domain All patterns change — not only because the data changes, but...

November 16, 2015 4 min to read

Where are You on the Analytics Value Chart?

Category : 4CGeoWorks

This post is part of a series on how the 9 Laws of Data Mining from Tom Khabaza can be applied to analytics. You can find previous posts here. Law #8: “Value Law” – The value of data mining results [and analytics] is not determined by the accuracy or stability of predictive models In analytics, we evaluate accuracy by defin...

December 11, 2014 7 min to read

Did Target Miss the Mark? Recent Closings Explained With Analytics

Category : 4CGeoWorks

Mega-retailer Target recently announced that it would be closing the doors of eleven locations by February 1, 2015. The company’s press release stated, “The decision to close a Target store is only made after careful consideration of the long-term financial performance of a particular location.”[i] Target’s team of site selec...

September 18, 2014 3 min to read

Do Your Analytics Create Information Or Insight?

Category : 4CGeoWorks

This post is part of a series on how the 9 Laws of Data Mining from Tom Khabaza can be applied to analytics. You can find previous posts here. Law #6: “Insight Law” – Data mining [analytics] amplifies perception in the business domain Data mining tools are “perception amplifiers,” increasing our understanding of the bu...

September 2, 2014 2 min to read

Where Should We Grow Next? Using Data to Drive Decisions

Category : 4CGeoWorks

This post contributed by 4CGeoWorks Managing Consultant of Global Services, George Anderson Many retailers today are faced with the daunting task of international store expansion, but for many looking to grow, the notion of expansion outside of the U.S. is a complex challenge.  How are they to know, with confidence, which country t...

August 11, 2014 4 min to read

Pattern Seekers: The Good, The Bad, and The Ugly

Category : 4CGeoWorks

Law #5: “Watkins’ Law” – There are always patterns [i] First, let’s talk about “The Good.” David Byrne, writing in the introduction to Gareth Cook’s book, The Best American Infographics, 2013, describes the power of the infographic as: “…an inbuilt ability to manipulate visual metaphors in ways we canno...

July 9, 2014 5 min to read

Do Your Location Analytics Have Soul?

Category : 4CGeoWorks

This post is part of a series on how the 9 Laws of Data Mining from Tom Khabaza can be applied to analytics. You can find previous posts here. The statement that “a piano makes music” is a clear misunderstanding. We all know that the pianist or any other musician is the source of the music and that the instrument is the tool....

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