Category: 4CDesignWorks

Young Creatives

June 10, 2017 3 min to read

Young Creatives

Category : 4CDesignWorks

As we approach the publicized move of The Art Institute of Pittsburgh from the location I grew familiar with, as I attended (good ole’ 420 Blvd. of the Allies), some reflection is bound to happen.  It’s crazy to think that my association of AIP is so strongly tied with that building.  I can remember having some amount o...

Three Marketing Lessons We Can Learn from the Shamrock Shake

March 17, 2017 3 min to read

Three Marketing Lessons We Can Learn from the Shamrock Shake

Category : 4CDesignWorks

As a junior marketing student and descendant of Irish immigrants I naturally took interest in the business side of my favorite holiday, St. Patrick’s Day. Additionally, as a consumer subject of today’s advertising campaigns, one of the major products I associate with the holiday is the McDonald’s Shamrock Shake. If one takes so...

Growing Up with Technology: The Prepared Millennial

November 16, 2016 2 min to read

Growing Up with Technology: The Prepared Millennial

Category : 4CDesignWorks

As Generation X inherits the managerial world from the retiring Baby Boomers, the last of the Millennials are filling up the entry level positions in our economy – and they are more prepared to do so than ever before. As technological developments continue to advance the business world and a rapidly globalizing economy, many Genera...

April 6, 2016 2 min to read

Policy Awareness: Your Smartest Choice

Category : 4CDesignWorks

Contributed by Director of Strategic Planning & Development, Kathy Olek Donatelli A clear and concise social media policy seems pretty sensible for every business. But how many of you can lay your hands on one? If so, do you know what it says?  What about a corporate ethics policy?  A communication policy? As the lines between ...

January 19, 2016 2 min to read

After the Holidays Marketing How-To

Category : 4CDesignWorks

The holiday season isn’t just an important time of year for the retail industry – it’s an excellent marketing opportunity for all businesses. Whether you’re looking to increase awareness about your brand, gain customers, or simply keep your current clients engaged – there are a few out-of-the-box ideas...

November 4, 2015 2 min to read

Tips to Increase your SEO

Category : 4CDesignWorks

One of the key factors we often look at when building or rebuilding a website is Search Engine Optimization. The term “Search Engine Optimization” is well known as “SEO” and has been a hot topic for the past several years. Ever since Google was just a twinkle in some tech-guys eye, back in the late ’90s. SEO is one hec...