Author Archives: Susan Zwillinger

January 5, 2016 4 min to read

Change the Way You Look at Change

Category : 4CGeoWorks

This post is part of a series on how the 9 Laws of Data Mining from Tom Khabaza can be applied to analytics. You can find previous posts here. Law #9: “Law of Change”: All patterns are subject to change Photo credit: Tedrafranklin, Shutterstock. CC0 Public Domain All patterns change — not only because the data changes, but...

November 16, 2015 4 min to read

Where are You on the Analytics Value Chart?

Category : 4CGeoWorks

This post is part of a series on how the 9 Laws of Data Mining from Tom Khabaza can be applied to analytics. You can find previous posts here. Law #8: “Value Law” – The value of data mining results [and analytics] is not determined by the accuracy or stability of predictive models In analytics, we evaluate accuracy by defin...

September 18, 2014 3 min to read

Do Your Analytics Create Information Or Insight?

Category : 4CGeoWorks

This post is part of a series on how the 9 Laws of Data Mining from Tom Khabaza can be applied to analytics. You can find previous posts here. Law #6: “Insight Law” – Data mining [analytics] amplifies perception in the business domain Data mining tools are “perception amplifiers,” increasing our understanding of the bu...

August 11, 2014 4 min to read

Pattern Seekers: The Good, The Bad, and The Ugly

Category : 4CGeoWorks

Law #5: “Watkins’ Law” – There are always patterns [i] First, let’s talk about “The Good.” David Byrne, writing in the introduction to Gareth Cook’s book, The Best American Infographics, 2013, describes the power of the infographic as: “…an inbuilt ability to manipulate visual metaphors in ways we canno...

July 9, 2014 5 min to read

Do Your Location Analytics Have Soul?

Category : 4CGeoWorks

This post is part of a series on how the 9 Laws of Data Mining from Tom Khabaza can be applied to analytics. You can find previous posts here. The statement that “a piano makes music” is a clear misunderstanding. We all know that the pianist or any other musician is the source of the music and that the instrument is the tool....

June 20, 2014 7 min to read

Sculpting Your Clay: Analytics Lessons from the Amazon

Category : 4CGeoWorks

This post is part of a series on how the 9 Laws of Data Mining from Tom Khabaza can be applied to analytics. You can find previous posts on the 4C Blog. I grew up in the Amazon. (How and why is a topic for another forum.) Today, I am an analyst. Although there are few similarities between these two worlds, some principles are comm...

May 29, 2014 5 min to read

7 Tips to Become a Better Analyst

Category : 4CGeoWorks

This post is part of a series on the 9 Laws of Data Mining from Tom Khabaza applied to analytics.  You can find previous posts here. Law #2: “Business Knowledge Law” – Business knowledge is central to every step of the data mining [market analytics] process Some might think that the best way to become a better anal...

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