Author Archives: Joshua Schmitt

Young Creatives

June 10, 2017 3 min to read

Young Creatives

Category : 4CDesignWorks

As we approach the publicized move of The Art Institute of Pittsburgh from the location I grew familiar with, as I attended (good ole’ 420 Blvd. of the Allies), some reflection is bound to happen.  It’s crazy to think that my association of AIP is so strongly tied with that building.  I can remember having some amount o...

November 4, 2015 2 min to read

Tips to Increase your SEO

Category : 4CDesignWorks

One of the key factors we often look at when building or rebuilding a website is Search Engine Optimization. The term “Search Engine Optimization” is well known as “SEO” and has been a hot topic for the past several years. Ever since Google was just a twinkle in some tech-guys eye, back in the late ’90s. SEO is one hec...

Creating Successful Campaigns With Reach

August 6, 2014 3 min to read

Creating Successful Campaigns With Reach

Category : 4CDesignWorks

The internet is a wonderful thing and a great tool to use for marketing, BUT it’s only one piece of the pie. There is a reason the most effective campaigns and products are ones that have legs to them. These are commonly  referred to as a “multi-touch” campaigns. Multi-touch campaigns… and why they give me goos...

Brand Rescue?

May 21, 2013 4 min to read

Brand Rescue?

Category : 4CDesignWorks

Feature artwork provided by Tim Higgins. Many may be familiar with the television show “Bar Rescue” currently in its 3rd season on Spike. If you are anything like my fiancé, you find yourself sucked into the difficulties these business owners find themselves in before host Jon Taffer kicks in the doors and begins making...